Good website ROI comes when you have top page rankings on Google. SEO and Search Engine Optimizing is an art. There is no easy or simple way to get there. It takes consistent planning and knowledge. Perhaps you have fallen victim to the “get there fast” schemes in the past, I once did!
I have an impressive resume for achieving great website ROI through top SEO rankings on Google for various web sites I have started from scratch.
What would your bottom line look like if your company was on the first page of Google for highly targeted keywords? Your website would have a high ROI!
We all use Google for everything! So are your potential clients and customers. They need to find you amongst the millions of other websites (including your competitors!)