SEO for Google Website Optimization 101 for Online Profits
An integral part of SEO for Google includes on-page optimization. Each page on your website should be optimized for both the search engines and your visitors. Think of each page as a landing page, or entrance page. The more pages that are indexed and rank on Google and other prominent search engines for targeted keywords the more opportunities you have to increase online exposure and popularity.
Google and other search engines crawl the World Wide Web to discover content. As they go from one link to another they are collecting data and signals. There are hundreds of measurable signals from a variety of resources that can affect your Google SEO ranking positions.
The structure and elements of pages that reside on your website can have a significant impact on your overall Google SEO outcomes. This is known as on-page website optimization.
Important On-Page Google SEO Factors – The Basics
Keywords
Each page should be optimized for 1 to 3 different keyword rankings. The more content the more targeted keywords can be applied.
Do
- Â Keyword research prior to writing content. Know what your targeted keyword terms or phrases are.
- Place important keywords towards the beginning and use them throughout the entire body.
- Use related or similar phrase to your targeted keywords within your content.
Don’t
- Over stuff keywords into your content. The keyword density should not exceed 4%.
- Duplicate keywords with similar intent on different pages. This could dilute your efforts and you are competing against yourself.
Title TagsÂ
The title tag is one of the most important SEO for Google techniques. Similar to a H1 tag (see below) it communicates a signal to both the search engines and visitors the expected  intent and content of the page.
Do
- Use your targeted keywords towards the beginning.
- Use a unique page title for every page on your website.
- Capitalize each word in the title.
- Use catchy page titles that entice a searcher to click it.
Don’t
- Use more than 65 characters in the title.
- Over stuff keywords in your title.
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Meta DescriptionsÂ
Meta descriptions are not visible on your page but rather part of the pages coding. Search engine find them when they crawl your website. They are used to digest the wordson the page and are often used as the snippet found right below the page title on a search results page.
Do
- Use unique meta descriptions for each page on your website.
- Include your keywords in the meta description towards the beginning.
- Because this is likely to be the text used on the search results page make it like-able and include a call to action.
Don’t
- Use more than 140 characters in your meta descriptions.
- Over stuff keywords in your meta description.
Header TagsÂ
Heading tags (H1, H2, H3, H4 etc.) help emphasis the pages purpose. Similar to a newspaper article use the H1 heading tag to grab the reader’s attention with a catchy phrase that refers to the content.
Do
- Use a unique H1 tag on every page.
- Use targeted keywords towards the beginning of the heading tags when possible.
- Make use of different font sizes, colors to make the page visually appealing.
- Use heading tags in order.
Don’t
- Use execessive heading tags.
- Use heading tags that are irrelevant to the words on the page.
ContentÂ
Content is king in the SEO for Google world. Always write for both your visitors and the search engines.
Do
- Provide valuable and unique content for your visitors. Would your content be something your visitors would want to share?
- Use a minimum of 500 words per page and more is usually better.
- Make use of heading tags, quotes, videos, bullet points, easy to read fonts, images and other elements to make the page visually appealing.
- Update often. Google SEO 101 is fresh content matters.
Don’t
- Try to fool the search engines or write content that does not benefit your visitors.
- Copy or steal content from another website. Duplicate content issues can be harmful.
Image OptimizationÂ
When Google and others crawl your page they cannot see images, photos, videos and other digital media. SEO for Google includes providing a method for search engines to understand what the image is about. These are called alt tags.
Do
- Give your images a unique title and description (alt tags)
- Before you upload an image to your page, change the filename to one similar to the targeted keyword phrase.
- Pictures can be visually appealing and tell a story. Use them.
Don’t
- Over use digital media. Use it to enhance the visitors experience or help communicate a message.
SEO for Google On-Page Website Optimization Takeaways
The above 6 Google SEO chief on-page best practices are just the beginning of a complete website marketing strategy. Other factors such as internal links, robots.txt, cross browser compatibility, page load time plus more also will affect your ability to out rank your online competitors.
However, making adjustments to your website using these important basic SEO for Google on-page recommendations is the best place to start and should help improve your rankings.
