SEO COST – PRICING COMPARISON HELP
Website owners seeking increased online traffic, prospects, sales and profits find themselves using SEO (search engine optimization) experts or SEO optimization services to achieve their web marketing goals.
Similar to other service providers when you decide to buy SEO the conversation ultimately in the forefront of the conversation turns costs. It is natural to want to reap the benefits associated with top search engine rankings for the lowest cost.
However, a strong word of caution…
No two SEO Expert or Company are the same. How they implement, diagnose and execute search ranking strategies will vary greatly. Thus, the results will vary greatly.
If it was easy to obtain a top page ranking in Google, anyone could easily implement those changes. It takes time, energy and knowledge to gain long term results… but the pay back can be enormous!
Is SEO Easy?
Google has over 200 different factors it considers when determining which website will get a page 1 ranking for every specified keyword. To achieve colossal outcomes you cannot eliminate or neglect any of these influences. And today more than ever it is critical you use ethical best practices or you could trigger more harm than good. In addition without a page 1 ranking your SEO results will be weak.
SEO Cost – Dissecting a Quote
To compare apples to apples you need to completely understand what SEO services are to be preformed for the cost. If all necessary components involved in achieving top search ranking for relevant and targeted keywords are not part of the services included in your costs, the time to witness website popularity will take longer and in the long run you may not acquire the results that come with a superior online presence.
In 2007 Rand Fish of SEOMoz wrote about the wide range of costs from a variety of SEO companies. In summary ongoing monthly SEO costs breaks down this way…
Service |
Low End |
Mid-Range |
High End |
Monthly retainer for ongoing SEO |
$2,500 |
$7,500 |
$20,000 plus |
While the scoop of the websites search engine optimization project needs to be taken into consideration these numbers validate the challenge website owner’s face when choosing a SEO expert. Why would you decide to pay a expert $20,000 or more when another is willing to do the job for $2,500?
SEO – Too Important to Get it Wrong
We are all familiar with the saying “you get what you pay forâ€. Here are a few questions to ask yourself about different SEO cost so often challenging your hiring decision:
- Is it reasonable to think your results will vary when choosing the low end, mid-range or high end SEO expert?
- How fast do you want to see results? Do you think the time frame may differ between the 3 experts?
- Do you think the quality of service will differ between the three?
- Do you think the mid-range or high end SEO optimization services might be all-inclusive?
- Do you think it matters who you work with?
SEO is a skill that is maximized with the instinct that comes with years of experience.
Some SEO best practices are mechanical. Today tasks such as link building, content writing, site submissions, competitor analysis etc. can all be done with software. While occasionally using technologies to reduce time and cost can be effective, there is no replacement for personal evaluation, recommendations and implementation of best practices. Â These advanced scrutinizes provide by an experienced and proven SEO expert who understands the effects of a comprehensive campaign will instinctively drive a successful project.
Advise to Help You Dissect SEO Costs
What precautions can you take to ensure you make an informed decision when evaluating a variety of experts and costs? Find out if they provide you a monthly detailed progress report that includes reliable data necessary to quantify your results. Keyword ranking updates, website traffic changes, social media monitoring and a whole host of other measurable data is critical to monitoring your progress. Assuming they have been granted permission from their existing clients, are they willing to reveal these reports to you? A reliable SEO expert wants to share these facts because it demonstrates their value.
Comparing Cost of SEO Optimization Services
The extreme range of costs can be over whelming especially when you are not knowledgeable in the field of search engine optimization or may not fully understand what is SEO. Coupled with the fact the expert probably wants your business, you need to be cautious about their promises. Weeding through the good and bad is a daunting decision. However, more frightening is making the wrong selection when sizable budgets and time are at stake.