As a content writer and SEO professional, I must admit that writing bogs me down quite a bit. I work with several clients from numerous fields and specialties, and there are times when I draw a blank on what to write to optimize their sites. Eventually, when you have written tons of content to optimize their sites as part of SEO services, you just run out of ideas, or at least I do.
Let me teach you a great organizing tool for content and SEO writing that will help you stay on track and not get bogged down in â€œwriterâ€™s block.â€
Step 1: Create a Spreadsheet
Go ahead and create a new spreadsheet for you to enter ideas and thoughts into. Depending on clients or websites youâ€™re optimizing, create a spreadsheet for each individuallyâ€”to be even more organized.
These spreadsheets will contain your brainstorming ideas and topics you develop to write about so that your work doesnâ€™t become so monotonous.
Step 2: Brainstorm, A Lot
Conjure up all of your creative juices and consider all of the topics you can write about for that particular site or client. Browse the site and sift through everything for any possible idea to write about (depending on what youâ€™re optimizing for that site). If youâ€™re optimizing the entire site, then perfect, you have more to work with.
Create columns with general ideas/topics. From there, expand to more specific topics from those original, more general topics. Try to brainstorm and develop three topics (or more) per general topic. Yes, this will take some digging and picking of your brain, but it will save you a lot of time in the future and help your work to move quicker.
Step 3: Divide and Conquer
Divide each of your topics into neat schedules for when youâ€™re going to write about those particular topics. Depending on how much SEO writing you do for that site a week, determine which topics youâ€™re going to write about that week or that month. If the topic is broad, you might get several articles out of one topic (stretch them as much as you can without forfeiting quality).
What youâ€™re doing here is organizing each of your topics/ideas into a neat schedule for you to use for the coming weeks or monthsâ€”that way you donâ€™t have to brainstorm every week or every time you sit down to write.
Depending on how much you come up with, you might just do this once a month or every other month. Spend the time doing this now so your job will be easier later.
Trent is a writer/marketer forÂ Genesis Net Development, helping clients develop a web presence. Trent is also studying in the field of journalism.