A SEO Audit Can Uncover Search Ranking Opportunities
Those who find that they are not having as much luck with their website and content as they had hoped will want to consider performing a site audit, or having someone do it for them. The audit will be able to look at many of the various parts of your website to see if the SEO is up to muster.
The following are some of the things that you are going to want to examine during the audit.
The Meta Tags
All of the meta description tags on the site should be well written. It is important that a site have meta descriptions that are natural and organic for the best results. The key is to be able to get the gist of the page and the benefits, as well as a good call to action, in about 200 characters or less. A trick to making the meta description work is to write it just as you would a short pay per click advertisement. If you have an ad that youâ€™ve been using, and it contains the keywords you want, you might want to re-purpose it for your site.
The Title Tags
Each of the pages on a site needs to have a quality title tag, and it needs to be different from all of the other title tags. Creating a unique title tag is not difficult, but it is something that many companies neglect to do. Tags are quite important in how a site is going to rank in the search engines, so it pays to get it right. It is important to use keywords that are relevant to the content on that page.
A good example of a title tag might be something along the lines of Poodle Care Books: Top Dog Books for Poodle Care. With this title tag, you are using several keywords and phrases. It might even be appropriate to add the site name to the title.
Too often, sites have so many pages that they forget or neglect to add title tags to all of their pages. Other times, they might add duplicate title pages. Those who have duplicate page titles will find issues with ranking in the search engines.
Those who have images on their site, whether they are photos of the company or images of products, should make sure that they utilize the site tools they have to name and tag those images. This is another good way to add keywords and to improve SEO ranking. Again, some companies are neglecting this area entirely.
A good site audit is likely to take into account the on page content, as well. Sites should have enough text on the page to let visitors know what it is they are seeing. Even if it is a catalog page, some text about the types of products in a certain category is another way to add keywords naturally. Those that have longer sections of content on their page will find that an SEO audit will likely look at the quantity of keywords, as well as the quality of the piece.
Site auditors should have a lot of experience in the realm of SEO, and they should be able to do more than simply tell a company what is wrong with their site from a technical and SEO standpoint. The auditors should also be able to offer suggestions of the best and the fastest ways to improve the site. Even those companies doing relatively well in the search engines may want to consider the benefits of getting a site audit. Even a small improvement could mean that a company starts to see more sales.
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