Search Engine Optimization Highest Value for 2009
MarketingPros released a Business to Business Marketing 2009 Trends and Strategies.
Study that demonstrates SEO in front an center.
Changes in Marketing Tactic Effectiveness
Respondents evaluated the overall effectiveness of specific tactics currently used, versus the effectiveness of those tactics a year earlier. A substantial proportion indicate increased effectiveness ratings over the past year, most often on digital tactics, including Search Marketing (47%), Webinars (46%), Discussion Forums (45%), Company Web Site (45%), Blogs (45%), Online Video (42%) Public Relations (38% – the only traditional tactic among the top 8 for increased effectiveness), and Email (37%).
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