Organic Search Rankings or Pay Per Click ~ Which is Better?
Is Organic SEO right for your website marketing and your bank account? You decide.
A reliable SEO Services provider allows you to judge for yourself. Is it financially smarter to pay for your visitors or optimize your website so it appears on the search engines result pages… organically? Let’s explore your options.
How to Improve Organic Search Rankings
- Click images to explore your organic search rankings options with a reliable source. Because options are GOOD.
There is no debate securing top organic Google SEOÂ rankings can play an enormous role in your business and website’s profitability (see chart below). It is up to you to take action.
What is the Value of Organic Search Rankings?
There are ONLY 2 ways to get on Google.
- the organic search rankings way
- or you can pay / advertise for a placement aka pay per click
Organic Search Rankings Verses Paid Search Chart
Paid Search aka Pay Per Click
Organic Search Rankings
|COST||In 2007, 87%, or $6.75 billion of the total $7.75 billion spent on search engine marketing was spent on paid search Search also known as Pay per Click. Paid Search asÂ a whole costs more than Google organic search rankings because the cost of keyword acquisition and cost paid search engines climbs as competitionÂ continues to increase. There are also additional costs for management services and management software as well as wastage commonly attributed to rampant click fraud.||Only $1.05 billion of the $6.75 billion dollars spent on search engine marketing last year was spent on search optimization. The cost overall search rankings plan from SEO Google Guru can be substantially less than paid search projects. Once you have improved your rankings and continue to maintain them you no longer have the huge cost. There is no continued cost for every click made onto a link to your website; all advertising achieved after the initial organic search optimization is free.|
|SEARCH PATTERNS||Search patterns reveal that less search engine users visit paid search advertising sites than visit organic ranking sites. In fact 4 out of 5 search engine users report that they never click on paid search results.||More than 70% of search engine users report visiting organic search daily by Forester Research. Reaching the top of the search results pages with the expertise of SEO Google Guru’s organic search rankings optimization plan is crucial because an eye tracking study showed that 70% of search engine users choose to visit websites that appear in the top 10 organic results.|
|KEYWORDS||Keyword pricing begins at $.25 but the average cost for a top keyword can exceed $30.00. Keyword costs increase at least 25% a year. One survey reported that 57% of respondents felt that they were paying too much for their chosen keywords and keyword phrases when using paid search.||An organic search rankings strategy begins with extensive keyword research that helps determine what words are most relevant to the business’s product. Then, keyword-rich content is developed as needed in order to deliver the traffic they want to make conversions. This is followed by ongoing optimization of the websites code, structure, pages, titles, descriptions, links, forum posting and blogs postings, Directory submissions, etc. to perpetually enhance and focus organic search engine ranking results.|
|CLICK THROUGH RATE||Further complicating the reduced click through rates of paid search when compared to organic search engine optimization, the overall conversion rate at the website is 3 times less than that of unpaid listings. Also, with the high cost of top keywords, many advertisers are paying more than $5 per click through and sometimes as much as $45 per visitor.||Because there is much more potential targeted traffic through improved search rankings listings than through paid search ads most often using longer and more targeted keywords strings but definitely also concentrating on bigger more competitive keywords, there is a greater opportunity for converting traffic into customers. Additionally, organic search click through rates are 3 times more than paid search listings. The conversion rate for listings is also approx 27% higher than paid search ranking listings.|
|ROI||Only 11% of advertisers report achieving a higher ROI through a paid search Advertising Program than an reliable SEO program.||Organic search rankings generate a higher ROI than Pay per Click programs. Trends show that more sales result from organic search engine listings than paid search sites, meaning that advertisers get more for their money when working with a talented organic search engine optimization expert.|
|SEARCH ENGINE MARKETING FIRM||Many marketing firms perform paid search services with management starter programs initially costing around $300 and then with a minimum of $500-2,000 per month.||SEO Google Guru is a SEO expert that has specialized in helping improve organic search rankings and SEO since 1999. I can help a business achieve their goal to drive significantly more targeted traffic to their website which will result in more conversions and a higher ROI.|
||72.3% of search engine users report feeling that Google’s free listings are more relevant than their paid search listings. Only 20% of search engine users will view a paid search listing.||75% of search engine users report they feel organic search rank are more relevant than paid search listings. SEO Google Guru optimizes a website for maximum relevancy through extensive keyword research and keyword-rich content development that drives a website straight to the top of search engine results pages through organic search ranking.|
|FRAUD||3 out of 4 advertisers are victims of click fraud, where clicks onto links are perpetrated by an advertiser’s competitor to deplete the paid search advertiser’s marketing budget. Estimates are that click fraud accounts for 15-30% of all click through.||SEO companies employ “black hat” techniques like link farms, shadow domains, hidden text or doorway pages to drive traffic to websites. These questionable techniques can get a website banned by the major search engines. At SEO Google Guru, there is no risk of being penalized by a search engine. We never have used and will never use “black hat” techniques.|
|MANAGEMENT||Management services are absolutely crucial in handling a paid search campaign. Paid Search Management includes keyword research, bid management and tracking. After the implementation of a paid search program, management only continues until the budget is exhausted.||Management by SEO Google Guru starts with extensive keyword research and then continues indefinitely to keep your website optimized for the search engines through Google organic search rankings. We recognize that search engine logic is constantly changing and we move with the tides to keep your website in the top search results positions.|
|TRUST||66% of customers report that they distrust paid search advertisements. An additional 29% of search engine users report being annoyed by paid search ads.||75% of search engine users report that they trust organic search results over paid search results. We respect search engine users and want to keep their trust, so we optimize an advertiser’s site to maximum relevancy so that search engine users find the product or information they want and become a customer.|
Are organic search rankings right for your business and website? You decide.
If you want an ethical search engine consultant to help guide you improve organic search rankings, contact Randi Thornton today.