# 1 SEO for Google Strategy Revealed
5 Reasons why Stale Content Kills Google SEO
Search Engine Optimization or SEO for Google is the process of boosting your web pages up the search rankings on search engines. Of course, your website should be customer facing first, but when constructing the language and architecture of your website, you need to be considering how a search engine will view this and where it will leave you in the rankings.
The reason for this is because web pages low in search engine rankings, simply, donâ€™t get looked at. No hits means pretty much no sales.
Due to this, itâ€™s become a â€˜givenâ€™ that businesses should have an SEO strategy in place to assist with their rise to the top, to improve brand recognition and to gain search engine credibility.
One of the main things to consider with your SEO services is that itâ€™s going to be a long term project.
Randi Thornton, founder and president of SEOGoogleGuru.com explains that…
SEO for Google canâ€™t be a â€˜set-it-and-forget-itâ€™ strategy to be put in place once and then left to run its own course.
You need to be constantly reconsidering your approach and tactics, updating information & reviewing progress in order to truly qualify for results that will make a striking difference to your search rankings.
One of the key criteria for a consistently up to date website is fresh content. Fresh content. Fresh content. Fresh content. It canâ€™t be said enough. Fresh content.
Without fresh content, your SEO for Google strategy might as well be dead and buried in the ground. It wonâ€™t work without fresh content.
If your content is at a standstill and hasnâ€™t been updated within a legitimate amount of time, your website is stale. If itâ€™s stale, search engines will count it against your business and here is why:
SEO for Google – Why Won’t Google Say Hi
Googleâ€™s spiders crawl websites looking for fresh content in order to factor it into their fancy algorithms when theyâ€™re working out where you should be ranked on search results pages. If you content has cobwebs on it, itâ€™s going to count against you, youâ€™ll get a bad score and all your keywording efforts go out the window as you plummet 10 stories to the bottom of the search rankings.
The older your content becomes, the less likely Google spiders are to even come and visit your website. You want the opportunity for your businesses new information to be indexed and ranked by Google. If youâ€™re not giving them any new information to work with, then they wonâ€™t visit and your website drops in the charts quicker than last weekâ€™s pop song.
SEO for Google – Don’t be Last Weeks News
No-one wants to read old news. Not your customers, not your critics, not Google. Old information makes your company look outdated, inefficient and frumpy. In a day and age where technology rules, people want â€˜cutting-edgeâ€™ in every walk of life, including information theyâ€™re reading on websites. They want to know youâ€™ve done your research and youâ€™re a reliable brand and if youâ€™re selling old stories, nobody will give you the time of day.
You need to make sure that your website is at the pinnacle of topical news in your industry field. If youâ€™re a smoothie website and the Blendtec Blender is released, make sure your website has a review of it. If itâ€™s all everyoneâ€™s talking about in the field, if you donâ€™t have a review of the Blendtec Blender, your company will look as though youâ€™re inexperienced, ill-researched and unprofessional. And it will look the same to SEO for Google.
Don’t be a SEO for Google Loner
Fresh content keeps consumers interested. If youâ€™re offering up to date information consistently, web surfers know they can come to you for the latest. They know that youâ€™ll have a review of the Blendtec Blender before anyone else and theyâ€™ll feel as though they can trust you. It increases credibility and popularity.
In terms of SEO for Google and other search engines, they consider popularity as a factor when theyâ€™re calculating formulae and algorithms. If consumers are constantly coming to you for their high quality, up to date content, then itâ€™s picked up by Google and it increases your search engine rankings. From there, itâ€™s a cycle. As your rank increases, more people view your pages and your rank increases further.
If, however, your fresh content runs out of steam, you fall to the bottom and have to start again scraping your way to the top.
Additionally, if youâ€™re providing a review of the Blendtec Blender before anyone else, and itâ€™s of excellent quality and provides factual information, consumers will want to share that with others who may be interested. This sharing of information creates a community around your business, brand, product, and creates backlinks that Google picks up on and adds to your ranking score.
If your content is stale, no-oneâ€™s going to want to share it and youâ€™re left in the dark alone, at the bottom of the search engine rankings.
Fresh, valuable and engaging content is important for SEO for Google. Period.
Whether your a health foods company such as www.healthysmoothiehq.com or a chiropractor, James Martell has the SEO expertise to bring companies from the bottom of Googleâ€™s rankings to the top. Using his podcast, consultancy and writing skills, James provides a whole surfeit of businesses with the tools to expand the reach of their recognition in the public forum.