How to Use Keyword on My Website. 4 Secrets to Effective Outcomes.
One of the main questions often asked of industry leaders is “how to use keywords on my website?” With Search Engine Optimization or SEO being one of the leading techniques to driving traffic to your website, you need to be savvy on how to do it.
Keywords or key-phrases are what people enter into the search field in order to find what they’re looking for on Google and other search engines as well as YouTube, Facebook plus more. Properly targeted and using best practices when thinking about how to use keywords on my website can be one of the major means to higher ranking in search engines and in turn more traffic and more sales. But how do they work?
Why Should You Consider “How to Use Keywords on My Website?”
The more times a word or phrase is mentioned on your website, the more relevant it becomes to a specific search terms as well as related ones. Search engines use varying algorithms when determining which page to display on it’s search results page such as the age of the website, back linking, meta tags and, of course, keywords.
So how do we make our keywords count? What makes, not just as good keyword, but a successful and effective keyword which will optimize your website and assist to pushing your business up search engine rankings?
How to Use Keywords on My Website – Tip #1
Avoid Single Word Search Terms
First, most searchers normally do not type in a single word and hopes to find the service, products or information they’re looking for. Unless they’re searching for a definition, people generally try to type in as much detail as possible about their need to find results most fitting to what they’re looking for.
For example, somebody looking for teeth whitening kits knows that typing in ‘teeth’ would be a pointless search.
This does not accurately describe what they’re looking for. Your business is selling teeth whitening kits, not teeth. Although it is related to teeth, it’s not what you’re about as a business.
In addition, typing in teeth brings up 279,000,000 results on Google. No consumer is going to search 279,000,000 results looking for a teeth whitening service. If they want this specific service, they’ll type in teeth whitening kits. Searches have learned how to use search engines and therefore you need to know how to use keywords on my website.
How to Use Keywords on My Website – Tip #2
Use Specific Terms or Phrases
For the most part, focusing on broad keywords is like asking Google to look for a needle in a haystack. And as a business or website owner they’re not going to find you anywhere. When thinking about how to use keywords on my website you need to make certain the ones you are targeting are relevant to exactly what you do as a company, not what half the world does.
Back to our previous example, if your company sells teeth whitening kits specifically recommended by dentists for adults, using the phrase ‘teeth whitening’ is pretty much a useless endeavor. Today, when you type ‘teeth whitening’ into Google, it produces 22,800,000  results. By using that key phrase, you’re putting your business in competition with 22,800,000 other web pages. This search will also include any type of results for this topic from adults to children, from humans to pets.
The key phrase ‘recommended adult teeth whitening kits’ returns  4,940,000 results. While this is still a considerable number of web pages, there is a significant drop as you are specifically stating what your business provides. This has factored out irrelevant results such as kits relating to dogs etc. When the search term or keyword phrase used on your website is too broad, your business gets lost among a series of less relevant web pages.
Tell the public what your business does specifically and they’re more likely to find your brand.
At the end of the day, a consumer who types in the more specific keywords is someone with a exact need, which you are more likely to help with. One real potential customer is better than 10 random website surfers.
How to Use Keywords on My Website – Tip #3
Be Aware of Spellings
This piece of advice works on two levels. Firstly spelling can varying depending on country and dialect. For example, jewelry is spelt jewellery in the UK, therefore if you are selling primarily to the UK, you’ll need to alter your phrasing.
Secondly, people commonly make spelling errors when searching for particular keywords. You need to be one step ahead of this process and ensure that you have keywords that compensate for these spelling errors in order to bring your business to the top of the rankings through consumer mistakes. For example, if you’re providing accommodation is Valencia, ensure you have ‘acommodation’ ‘accomodation’ and any other common combination of the spelling you think may be relevant. A word of caution… be careful to never over use this technique. Not everyone believes in deliberately misspelling keywords, but it has been known to produce results.
How to Use Keywords on My Website – Tip #4
Use a Keyword Search Tool
Have you seen the size of a dictionary? No-one can know every possible effective keyword for their business. Just because consumers in the UK search for ‘teeth whitening kits’ doesn’t mean consumers in the USA won’t search for ‘teeth bleaching’.
There are tools specifically designed to help find effective search phrase for your chosen industry field. By inputting a root term, you can discover which are the most popular, which return the best results and also gain ideas for key phrasing related to your specific field of service.
Author Bio:
Through building up an expert reputation by helping companies such as www.teethwhiteningreviewed.co.uk with their SEO techniques, James Martell has built himself up as the ‘go to’ man for business development online. He provides a plethora of information to online businesses to help them expand their SEO efforts and push their way to the top of search engine rankings, earning his podcast ‘The Affiliate Buzz’, quite the following.
