We all know that an SEO campaign needs to be free from spam and spun content nowadays. It is increasingly hard to create a link that will have any value in the eyes of Google, and assist your rankings positively. The thing is Google still looks for diversity in a sites back links and content. It also looks for diversity in the different links that are hitting your site.
There are a couple of good reasons for this:
- Multiple links, from multiple domains, that are niche related hitting your site are harder to fake, especially if quality content has been involved in their creation.
- The more people linking back to your site, from content that is relevant to your own niche, the more value your site has probably added to the search engine. Google loves quality after all.
What Needs To Be Diverse?
This is an excellent question. What about our SEO campaign needs to have an acceptable level of diversity for Google to value our site above our competitors? –
Onsite Content
This needs to cover as many topics as possible, in detail too, within your business niche. Informative as well as promotional, problem solving as well as “blowing your own trumpet”.
Back Links
These need to come from a variety of domains that are relevant to your niche as well as from sources of written content that are relevant to your niche. The more authority and high PR domains that you can have linking to your site, the stronger the content you carry will be seen in the eyes of Google and other search engines.
You also need to make sure that you have a variety of different types of link hitting your site. All guest posts will look as “created” as all social bookmarks. It is difficult o add too much variety when many link sources are now deemed as being weak and of no value. It is still worth looking out for question and answer links as well as old fashioned PDF distribution and article links because their value to the diversification of your sites link portfolio will be worth more than their actual ranking value.
Anchor Text
This needs to be about 70% generic and naked URL. Targeted keywords need to be incredibly diversified so as not to alert Google’s attention. Google doesn’t want to see sites chasing specific keywords and looks to see large amounts of niche related information in content that is used to create back links as well as content that is based on your website.
What Does This All Mean?
As long as your site looks like it is naturally ranking through sharing relevant information and linking to sites that are generally interested in what your site has to say, you are going to rank well for your keywords. Google has no interest in helping a site SEO itself into a great ranking position. Why would it? It wants to see its rules being adhered to, and content that is worthy of its users in abundance. It certainly has no care as to the profitability of your business, or how much you may be depending on its search traffic. Again, why would it? Offering Google a site to rank that is diversified, from the content it supplies, to the links it has hitting its pages, gives you the best chance of getting higher rankings and attracting that search traffic you need for your business.
Any effective Search Engine Optimisation agency should be able to set you and your website on a course to having a site that will be totally diverse and natural in look and feel. Link building and content writing used to be about how much you could create, now it is about how relevant, readable and diverse you can be.
About the Author
Daniel has over 12 years of internet marketing and SEo experience. You can contact him by clicking this link or alternatively by clicking through to his head office through here. Daniel will happily discuss any topic related to this post, or anything relating to Search Engine Optimization or Internet Marketing.
