Search Engine Optimization Services… Or Is Quicker Better?
One key factor to results driven Search Engine Optimization services aka SEO is the process of enhancing and providing quality valuable content on your website to obtain higher rankings in search engines.
This process is a long term endeavor which requires ongoing work, proactive and reactive research into changes and patience in seeing the results from your enhancements.
This intrigue search ranking factor should be part of an on-going search engine optimization services strategic plan. It requires time, effort and funding to keep up with the continuous organic transformations that happen on the Internet and with consumer buying patterns.
What works now, wonâ€™t necessarily work next year and because of this, it is vital to implement an ongoing strategy which can viably be monitored and altered on review to ensure a prosperous campaign over a long period of time.
This is just one example of why search engine optimization services should be implemented over time.
Search Engine Optimization Services that Produce Richer Outcomes
But why is it important to look at a search engine optimization services is a long-term project?
Many professional SEO companies promise to provide results within 48 hours, so surely there is justification in setting up a project and letting it run by itself? The answer to this is no.
Simply Put, Short Term Search Engine Optimization Services Do Not Work.
Here is why:
Algorithm Chasing Does Not Work
There are several professional search engine optimization services and companies that offer short-term solutions. These are known as â€˜algorithm chasersâ€™ because the service they offer is a quick-fire mathematical solution to what they think is the search engines algorithm is. Search engines, however, constantly alter the algorithm in order to avoid this deception, and every time the algorithm changes, companies working with this SEO technique, lose the wave of success they have been riding on because the solution no longer calculates correctly.
In response, businesses employing this method quickly contact their search engine optimization services provider who attempts to refigure to the closest algorithm and the whole process repeats. Although it provides short term results quickly, it can be an extremely fallible method which actually exhausts more time, money and effort than a solid long term strategy would.
Links Need to Be Built Organically
Aggressively link building can have negative effects on your ranking. Search engines want the search process to be an organic or natural procedure, which is why they factor in the age of websites. With this in mind, search engines, such as Google, enforce ranking penalties to websites that they deem to be forcing links. Unnatural linking can backfire as building too many links too quickly flags your business up to search engine systems as actively optimizing to falsify realistic popularity.
Keywords Constantly Change
Additionally to short term solutions, search engine optimization services should not be a process put in place and forgotten about. Randi Thornton, founder and president of SEOGoogleGuru.com, refers to this practice as â€˜set it and forget itâ€™ and highlights the danger of this as a detrimental practice to the development of your online business growth and reputation.
By putting search engine optimization services in place, without review or change, you are not compensating for development in your industry and other relevant changes that change over time and this can alter the effectiveness of your search engine optimization campaign.
The main reason for this is that keywords change. What people are searching for today is not the same as what they were searching for ten years ago or even a year ago. When you bear this in mind, you begin to realize that development in your industry field changes the way consumers refer to certain procedures, products and services. With your search engine optimization services, you need to be compensating for this in order to keep the SEO process current.
For example, if your business provides secure video conferencing services, you need to prioritize efforts based on what people are searching for today. Prior to now, the keywords integrated into your website may have included â€˜webinarsâ€™ or â€˜online meeting toolsâ€™. Although these may have worked a year ago, today people are more security conscious and are more likely to search for â€˜secure video conferencingâ€™ or â€˜safe web conferencingâ€™.
This makes it necessary for any business that desires solid long-term online marketing and maximum search ranking results to also understand a long-term commitment is essential. Constantly altering your search engine optimization services and strategies to keep up with organic consumer behavior related to your business area is vital.
Reacting to Keywords
On top of being proactive in researching which keywords are most relevant to your business, you also need to react to how people are finding your site. Typing â€˜video conferencingâ€™ into Google will produce thousands of results, leaving your business drowning in a sea of other companies. However, you may find through analyzing the analytics attached to your website that customers who searched for â€˜secure video conferencingâ€™ were finding their way to your website more often as there are less results for them to sift through.
In this case, your reactive keyword strategy is essential for building upon the organic process already happening within your company and on your website. By understanding how people are finding your website, you can use that information to flesh out your content and build stronger attachments to those key phrases that generate more online conversations, leads and sales.
Another reason search engine optimization services should be considered a long term process is you need to see web traffic coming through your website frequently to be able to work this practice effectively. If youâ€™re just looking at SEO on a short term basis, you wonâ€™t be able to monitor how consumers behave in relation to your business website over a period of time.
Give Google Time. Time is Good.
Re-ranking doesnâ€™t happen overnight in Google. Itâ€™s as simple as that. Search engine optimization service providers who promise you results in 48 hours are deceiving you and undermining your companyâ€™s credibility as they just canâ€™t guarantee that will happen. Search engines reassess rankings on a frequent basis but not on a regular schedule. It could take weeks or even months before the ranking is altered to parallel the search engine optimization changes made within your website.
Monitoring Your Search Engine Optimization Services Progress
This is perhaps the crux of why search engine optimization is a long term strategy and canâ€™t just work on the short term. In order to see the effects of your search engine optimization services, you need to be monitoring what is happening.
By reviewing the results from the alterations made to the optimization of your website, you can see which processes are working, which arenâ€™t, what your competition is doing to improve, how consumer behavior and phrasing has changed, etc. All these factors need to be taken into account to assess the effectiveness of your campaign and on a short term basis; you simply cannot understand which strategies are truly valuable.
SEO expert James Martell is such a sought after speaker that he finds himself holding conferences every minute of the day. Luckily with tools such as http://securevideoconference.com/ he now has the ability to provide his professional expertise from his very own living room, meaning he has more time to spend at home with his beautiful wife Arlene and their four amazing children.