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Meta Description Tag
The description tag is what the visitor will read in the search results when deciding whether or not to click on your listing.
Image Attributions
Specifying the height and width attributes for images makes pages load faster, leaving space for the images to fill in as they completely download.
Keyword Meta Tags
The keyword meta tag is NO LONGER a critical factor for ranking, but many experts disagree on whether they should still be used, or whether they’re a waste of time.
Keyword Meta Tags
The keyword meta tag is NO LONGER a critical factor for ranking, but many experts disagree on whether they should still be used, or whether they’re a waste of time.
H1 Heading Tags
The H1 tag may be the most important tag to have after the title tag, since it’s the headline for the page.
Image Alt Tag Check
The ALT tag was originally designed to help sight impaired visitors “see” what an image was.
H2 Heading Tags
If you have a page long enough for multiple headlines then using them can add more clearly defined relevance to your page.
Robot.txt File
The robots.txt file must be present on your domain, or you’re going to generate 404 errors when the search engines look for it.
XML Sitemaps
XML sitemaps tell the search engines exactly where every page on your site is located, and the importance you place on each.
Canonical URL Check
The search engines DO see subdomains (including www.) as entirely separate domains, and it’s up to you to ensure that all incoming requests get 301 redirected to the www version to prevent possible duplicate content issues.
Nestled Tables Checker
Pages that contain tables inside other tables make the page load slower, since the web browser is forced to find the end of the table before it can display the whole page.
Internal Text Link Test
These are links that point to other pages within your own domain. Whether internal or external, it’s typically a good idea to keep the numbers down, and I prefer to usually keep less than 30.
Inline Style Checker
In-line styles or CSS styles are those which are applied to just one single element.
Favicon Checker
Favicons are the branded logos/icons that appear in the address bar next to your URL.
Link Anchor Text Test
These are the words that you’re using on this page to link to other pages. For ranking purposes, they should all be directly relevant to your landing page.
Total Page Size Results
Use to learn how to speed up websites, called Page Speed Online.
HTML Page Size Results
Overloading pages with scripts and images, this leads to slower page load times and gives you brownie points with the search engines.
Page Caching Results
This shows whether or not your site is serving cached pages or not. Caching saves bandwidth and speeds up load times by serving static versions of your dynamic pages.