Is it Time for Your SEO ROI Marketing Makeover?
Are Your Marketing Costs Getting You the BEST ROI? In a post at MarketingProfs’ Daily Fix blog, Lewis Green ponders an age-old quandary facing SEO Consultants: How to prove SEO value to a company’s top leadership. “Let’s begin by ending the argument regarding SEO ROI,” he says.
Measure SEO ROI against other current marketing like newspaper, public relations and advertising. I am often surprised when I ask what the ROI is for existing marketing strategies. No one seems to know. Every marketing campaign needs to be measured. You need to create a formula that represents each marketing area’s cost as compared to revenues.”
Develop case studies for each and every marketing campaign, project and objective in which marketing plays a role. With realistic metrics, you can gather quantifiable data that bolsters anecdotal evidence, and demonstrate to key decision makers how marketing contributes to the bottom line. Once the SEO ROI is discovered, I am certain top leaders will take notice and re-allocate your marketing dollars.
SEO is easy to measure ROI. Whenever we start a new SEO campaign, we using benchmarking with web site analytical tools to quantify SEO ROI. Such tools allow us to view increased website traffic, keyword opportunities, new search engine rankings, website conversations and much more. It is fun to hear the responses after several months when companies can see their new results.
BOTTOM LINE: Who cares about promises. Those in charge don’t care how I do what I do. I discuss ROI. That’s what companies care about.