organic vs paid search

organic vs paid search



MEASUREMENT

PAID SEARCH (PAY PER CLICK) SEARCH ENGINE MARKETING

ORGANIC SEARCH ENGINE MARKETING (SEO)
COST In 2007, 87%, or $6.75 billion of the total $7.75 billion spent on search engine marketing was spent on paid search Search Engine Marketing. Paid Search programs as
a whole cost more than Organic Search Engine Optimization programs because the cost of keyword acquisition and cost paid search climb as competition
continues to increase. There are also additional costs for management services and management software as well as wastage commonly attributed to rampant click fraud.		 Only $1.05 billion of the $6.75 billion dollars spent on search engine marketing last year was spent on organic search engine optimization. The cost overall of an organic SEO project from SEO Google Guru can be substantially less than paid search projects. Once you have achieved your organic rankings and continue to maintain them you no longer have the huge cost. There is no continued cost for every click made onto a link to your website; all advertising achieved after the initial organic optimization is free.
SEARCH PATTERNS Search patterns reveal that less search engine users visit paid search advertising sites than visit organic sites. In fact 4 out of 5 search engine users report that they never click on paid search results. More than 70% of search engine users report visiting organic listings daily by Forester Research. Reaching the top of the search results pages with the expertise of SEO Google Guru’s organic search engine optimization plan is crucial because an eye tracking study showed that 70% of search engine users choose to visit websites that appear in the top 10 organic results.
KEYWORDS Keyword pricing begins at $.25 but the average cost for a top keyword can exceed $15.00. Keyword costs increase at least 25% a year. One survey reported that 57% of respondents felt that they were paying too much for their chosen keywords and keyword phrases. for paid search. An organic SEO plan begins with extensive keyword research that helps determine what words are most relevant to the advertiser’s product. Then, keyword-rich content is developed as needed in order to deliver the traffic they want to make conversions. This is followed by ongoing optimization of the websites code, structure, pages, titles, descriptions, links, forum posting and blogs postings, Directory submissions, etc. to perpetually enhance and focus organic search engine ranking results.
CLICK THROUGH RATE Further complicating the reduced click through rates of paid search when compared to organic search engine optimization, the overall conversion rate at the website is 3 times less than that of unpaid listings. Also, with the high cost of top keywords, many advertisers are paying more than $5 per click through and sometimes as much as $45 per visitor. Because there is much more potential targeted traffic through organic listings than through paid search ads most often using longer and more targeted keywords strings but definitely also concentrating on bigger more competitive keywords, there is a greater opportunity for converting traffic into customers. Additionally, organic click through rates are 3 times more than paid search listings. The conversion rate for organic listings is also approx 27% higher than paid search listings.
ROI Only 11% of advertisers report achieving a higher ROI through a paid search Advertising Program than an Organic Search Engine Optimization program. Organic listings generate a higher ROI than paid search programs. Trends show that more sales result from organic search engine listings than paid search sites, meaning that advertisers get more for their money when working with a talented organic search engine optimization company.
SEARCH ENGINE MARKETING FIRM Many marketing firms perform paid search services with management starter programs initially costing around $300 and then with a minimum of $500-2,000 per month. SEO Google Guru is a SEO Company that has specialized in organic SEO since 1999. We can help an advertiser achieve their goal to drive significantly more targeted traffic to their website which will result in more conversions and a higher ROI.
RELEVANCE
 72.3% of search engine users report feeling that Google’s organic listings are more relevant than their paid search listings. Only 20% of search engine users will view a paid search listing. 75% of search engine users report they feel organic listings are more relevant than paid search listings. SEO Google Guru optimizes a website for maximum relevancy through extensive keyword research and keyword-rich content development that drives a website straight to the top of search engine results pages through organic rankings.
FRAUD 3 out of 4 advertisers are victims of click fraud, where clicks onto links are perpetrated by an advertiser’s competitor to deplete the paid search advertiser’s marketing budget. Estimates are that click fraud accounts for 15-30% of all click through. SEO companies employ “black hat” techniques like link farms, shadow domains, hidden text or doorway pages to drive traffic to websites. These questionable techniques can get a website banned by the major search engines. At SEO Google Guru, there is no risk of being penalized by a search engine. We never have used and will never use “black hat” techniques.
MANAGEMENT Management services are absolutely crucial in handling a paid search campaign. Paid Search Management includes keyword research, bid management and tracking. After the implementation of a paid search program, management only continues until the budget is exhausted. Management by SEO Google Guru starts with extensive keyword research and then continues indefinitely to keep your website optimized for the search engines through organic rankings. We recognize that search engine logic is constantly changing and we move with the tides to keep your website in the top search results positions.
TRUST 66% of customers report that they distrust paid search advertisements. An additional 29% of search engine users report being annoyed by paid search ads. 75% of search engine users report that they trust organic search results over paid search results. We respect search engine users and want to keep their trust, so we optimize an advertiser’s site to maximum relevancy so that search engine users find the product or information they want and become a customer.


About Randi Thornton

SEO Company services offered by the SEO Google Guru, Randi Thornton. Randi has achieved top Google rankings for many web sites. Passionate about SEO Optimization she is using the latest and best systems and tools. Now featuring affordable SEO with SEO training events.