The Text and Words on Your Web Page Matter
Learn how to use content optimization to boost your search rankings for desired keywords. A part of our website analysis video tutorial series.
What is Content Optimization?
In this video we are going to learn about content optimization. More specifically, how to optimize words and text to improve a search engine ranking for a desired keyword ranking phrase. This applies to web pages, blog posts, articles or any piece of content you put on the World Wide Web.
Website Words & Text Content Optimization Video
How to Identify Content Optimization Best Practices
I have run a report using the website analysis tool found at SEOGoogleGuru.com. The website I analyzed was the homepage of the website – WPWBB.com, a website that provides wordpress website builder services. We will examine what changes should be made to the text on this page to improve its search rankings for the keyword phrase wordpress website builder.
If we go to Google and do a search using our desired keyword phrase we see the pages that currently rank for this phrase. The top 3 results are paid listings and right below these are the organic results – the pages Google judges to be well optimized for our desired keyword phrase. Our website analysis will compare our webpage to these webpages.
If we scroll to the second results page we see WPWBB.com listed here. Taking this page from its current ranking position of 20 to a ranking position of 1 to 10 would mean it would be on page one of Google for a very relevant highly competitive search term. This could mean the difference between a few hundred monthly Google visitors to thousands of monthly visitors from Google.
Reading the Content Optimization Report
The content optimization section of the website analysis report includes all the visible text content in the body tag of the page analyzed.
By comparing how well the body text of this webpage is optimized to those that currently rank for our desired keyword phrase, we instantly uncover important content optimization changes that can be made immediately to make our page more SEO friendly.
This chart displays the top 5 ranking webpages for the chosen keyword phrase next to the analyzed webpage WPWBB.com. Each website is color coordinated.
To the right of the pages we see:
- The pages ranking position
- The number of words on the page
- The frequency or the number of times the keyword phrase is used
- The weight or the density of the keyword phrase
- The prominence or how close to the beginning of the text the keyword is found. I higher percentage indicates the keyword phrase is found closer to the beginning of the text.
- The proximity or the how close together the words within the keyword phrase are to each other. A higher percentage indicates the words are found closer to each other and preferably in the same order.
This graphic chart is a visual representation displaying the results in an easy to interrupt format using the metrics and values for all pages in the first chart. To view the data by webpage simply hover over a color associated with that webpage. To view the current content optimization relative to the top ranking sites, simply hover over the dark yellow.
It becomes obvious to maximize content optimization for this page we need to:
- Increase the number of words on the page
- Decrease the frequency of the keyword phrase
- Decrease the overall keyword phrase density
- Use the desired keyword phrase towards the beginning of the content
- Rewrite the content so the words in the phrase are used together.
We can now make informed and intelligent decisions about the necessary content changes to improve the search ranking for the keyword phrase. We have eliminated the guess work and unknowns by analyzing the sites Google deems SEO worthy.
Content Optimization Tips
It is a known fact that content is king in the professional SEO world.
Content should always be written for both the search engines and your visitors. Well written content can mean free website traffic and visitors from the search engines, but if those visitors do not find your content relevant and immediately leave your website you have gained nothing.
Content Optimization for Search Engines
Google and other search engines reply upon content to understand its relevancy. Because flash and other digital media cannot be read by search engines it should be used only if it engages or adds value for the reader. The ratio of readable content should be much higher than non-readable content.
Be careful to never engage in keyword stuffing (the use of over using keywords) in your content optimization strategy. This could cause your webpage to be considered spam and might actually get your page banned from the search engines.
Content Optimization for Your Visitors
Original high-quality content will not only help your online business grow by boosting your search rankings it will also:
- Drive more traffic to your website
- Allow you to become a thought leader in your industry
- Reduce website abandonment
- Build trust and loyalty with your visitors
- Provoke attention to spread virally
- Convert more visitors to sales
The content on each page of your website should be constantly measured against the top contenders. Monitoring allows you to discover new competitors and their content optimization techniques.
Google and other authoritative search engines have over 200 different measurements that ultimately determine which pages will earn the right to be displayed when search is performed using the keyword phrase you want to gain traffic from. Be sure to incorporate all of the ranking factors included in your website analysis for maximum results.
Writing content that is both SEO friendly and beneficial to your visitors can be challenging. The affordable SEO optimization services at SEOGoogleGuru.com can be a huge time saver and provide you with website content optimization.
As always, tracking your keyword rankings is critical to monitor your progress. Every time you optimize your website it is critical to monitor and track your keywords to discover the impact it had on your ranking position. This is a must for those that are serious about improving their search rankings.
Doing this yourself generates two issues:
1.) It is very time consuming.
2.) Your results will not be accurate because Google will return results based on your past search history.
Bottom line. The words and text on each page on your website matters. Content optimization is part of a complete search ranking strategy. Quickly learn how to optimize your content with our website analysis report.